Best 10+ Conventional Local SEO Tips to Rule Google Maps

10+ Must Read Local SEO Tips to rule Google Maps

Introduction

In the metropolitan cities like Hyderabad and Bangalore, there are many local businesses in which some are running very profitable while some are making losses.

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The reason behind the success of the local business is they are using local SEO efficiently. If you are following the appropriate local SEO tips practices, you can attain good traffic to the website as well as leads.

In this competitive digital environment you would have to update your local SEO strategies to stay ahead from the competition. Hence, you can get exceptional results. With the introduction of 3 pack model by Google in the 2015, all the local SEO tip strategies are changed.

3 Pack Model:

Before 2015, if you search for a local brand or business, Google is used to provide you top 7 search results among all the available brands with their map, address, and reviews. Now, if you search for the same local brand, Google is providing the top 3 search results for the customers for the better convenience of customers. The search results decreased from 7 to 3 because of that Google named it as a 3 pack model.

Apart from the results, it also added some of the new features like working hours, street names, and ratings for providing the best service and experience to the customer.

How to improve your local ranking on Google?

Local SEO Tips for Google Maps

If you want to master/rule Google maps, you need to follow the top 11 conventional local SEO tips by which you can get extraordinary results. Now, we are going to know in brief about each tip.

1. Provide the Physical Address in the Town you are Targeting

The first and foremost thing is you should have a physical address, where you want to target locally. Another important factor you need to consider, make sure that your business location should be near to the town you want to target business.

It will help customers to reach easily to the business location and also help Google to provide definite results.

2. The website should have unique and SEO friendly content

In this digital world, content is playing a very crucial role. Make sure that the content on the website should be unique, informative, engaging, and most important is that it should be SEO friendly.

The content is important for effective local SEO with that we should also look into the design, user interface, loading time, and response time of website also affect.

If the website content is unique and SEO friendly then bounce rate will decrease, and the conversation rate will increase; which will result in huge traffic to your website.

3. Wise utilization of Google Business Profile / Google my business (GMB):

The GMB came into action in the year 2014, from that point of time Google has increased the importance of GMB. If you add any information about your brand/business, it will automatically reflect in Google Search, and Google Maps.

The GMB should regularly update with recent posts about your business and events, and if you are running an e-commerce business you can add products to the GMB which will help you to improve your website traffic through organic reach.

The main intention of GMB is to provide better service for the customers to find out your business, no matter which device they are using.

You need to follow some rule while enrolling or updating the GMB:

Provide relevantly and reliable information while filling the GMB.
Clearly mention the city and town you are located.
The GMB location is owner verified.

Your website is a reflection of who you are as an organization, and if it doesn’t reflect that, then it’s time for a redesign. You need a strategy for building awareness and increasing traffic into your business. Your goal should be to learn about your target audience so that when they visit their next web search results page (SERP), they see something relevant from what they’re looking for! To reach right target audience you have to take a help of best digital marketing company in India.

Read more: How Much Does it Cost to Develop Mobile Wallet App like PayTM

4. NAP on Website = NAP on GMB

The primary details NAP (Name, Address, and Phone Number) on the website should match with the NAP details of GMB. You need to follow the specific template for the NAP where ever you use the NAP; it may be for a website, for GMB, Google+ accounts, and some other listings also.

The main reason for using the same NAP template is to make customers free from confusion.

5. Attach a Google map to your website to mark your precise location

Having contact information on your website is not enough; it should also have a Google map attached to your site to showcase the precise location of your business which will help the clients to easily track your business location.

Apart from the map, you can add map code to your contact pages in the website.

Below are some of the features you can add with the map:

Office hours,
Driving Directions,
Phone call links,
Social media links.

All the Add-on’s features will be useful for the users, who are trying to reach your business location.

6. Different business locations have different web pages

If you are running a business and you have multiple branches, then you should have/maintain distinct web pages each branch/location. If your website is not optimized with the locations ask your website developers, and SEO experts to work on it. Each webpage should have unique content so that Google will not consider this as spam or bad SEO technique!!

Read more: How Much Does it Cost to Develop Taxi Booking App like OLA

7. Create a distinct webpage for product/service you are offering

There are some business companies which are conglomerate, where you will have different products/services. If such business organizations using the same web page for all the products/services which will affect the website ranking as well as the business.

With the Keeping local optimization in mind, you need to create a separate page for every product/service you are offering in detail. After creating the individual pages for each product/service, you can link them back to back to one page which is showcasing all the products/services by the use of hyperlinks.

8. Concentrate more on your business and Google reviews

In the current 21st century every person who is having little computer knowledge are surfing the internet before they buy some product/service. In the present era, a customer, as well as Google is taking reviews seriously.

Every customer will check the personalized reviews given by the customers so that they can make some final decision whether to buy it or not. Your business should have positive reviews which will help your business to grow.

Make sure you provide the best service/product to the customer so that they can give positive reviews, make sure every customer/client provide the feedback in a positive way.

If reviews come from different persons/authorities like local guides, third party traditional reviews will be helpful for growing your business.

9. Use citations wisely

To improve local SEO, we need to use citations mainly in regional, global, and local directories. Citations will improve website reliability and ability; also fetch huge organic traffic to your business.

Always maintain the citations consistent and with good quality. Even if you are business is not having any website with the help of citations you can get more visibility over the Internet.

Make use of some local domains to write about your business which makes a big difference and automatically you can get organic users to website/business.

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10. Exploit Your Inbound Links

If you want to succeed in your local business, you need to know by all other business people in your local area. The Inbound links from other websites are very much helpful for growing your business/brand.

There are many ways of getting Inbound links likes conducting a workshop or webinar, sponsoring for the meet ups or technical fests, and donating for the students these all will make you popular in your local business.

You need to follow some rules while creating Link-building local SEO tips, they are:

Use good quality inbound links.
Inbound links from the local domains.

11. Use appropriate KEYWORDS:

Keywords will play a vital role in local SEO, proper use of keywords will keep your website optimized, and it will result in 3 pack model search results.

Use the keywords effectively in all places it may be GMB title, Meta description, domain name, and blogs title so that the customers can easily find out our business when they use the related keyword to find out a product/service.

12. Optimize Your Website for Voice Searches

In addition to optimizing your website for mobile devices, you can also optimize it for voice searches. According to research, mobile voice searches are 300% more likely to have local intent than text online searches.

Now you want to optimize your responsive website for voice searches. Voice searches are increasing day by day as its new in the local SEO world. Many brands have yet to optimize their websites and content for voice searches. By optimizing voice search for your website, you can stay more ahead of your competitors in google search result as well as Google map.

13. Use Google Posts

Google introduced a new product called Google Posts for Google Business Profile owners. This is a way for Google Business Profile owners to post information and updates about your business directly to their Google Business Profile accounts. New Google posts are displayed in SERPs with GMB listing. They are the perfect way to communicate with your customers and target audience.

You can post customer reviews by copying Google reviews from a Google Business Profile listing and re-posting them as a Google post. Announcing events is a great Google posting idea.

Normal Google posts expire after a week, but posts last until the end of the event date. One of the exceptions to the Google Post expiration period is events.

Read more: 10 Excellent Reasons to Redesign Your Website Today

Conclusion

In the current situation many are not able to get proper results related to Local SEO, because they are not following the Right tips to develop the local business. As I provided, these 11 conventional local SEO tips used to rule Google maps, which can help to improve your local SEO.!!

Want to Rank your Business in Google Map?

Get A Quote For The Custom Features You Want

Have a plan to rank your business in Google map? If yes, you are at right place. We at SMACware, a best Digital marketing company in Bangalore. As more and more consumers are moving online, local SEO tips will become more critical for your business in 2022. Now, you know the most useful local SEO tips that you can implement to grow your business in local search results. You need to invest a lot of effort in the complete SEP strategies.

Are your competitors still ahead of you after implementing some of the tips mentioned above? Then, you can hire a reputed SEO agency that can implement the most powerful local SEO strategies to improve your search engine rankings and improve your business’s online presence on search engines.

Highly-experienced and skilled professionals will rank your business in the search results and find out why your competitors are ahead of you.

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